Have you heard the term, “Launch Ugly”? Did you know that even movies are launched “ugly”?
If you’ve ever purchased a DVD or Bluray, you might have noticed an “alternate ending” or “Directors Cut” in the special features. Do you know why?
It’s because the people who make the movies send them out to be seen by audiences BEFORE THEY’RE DONE!
They take them for a test drive; they want to see how they perform and find out what their target audience says about it so that if there are things they need to change, they can make the changes.
When the audience comes back and says, “We don’t like how it ends”, they’ll change it. (The alternate endings are generally the original ones)
You may not be making a movie (if you are, super cool!), but you are putting something out to a specific audience. Waiting until your lead magnet or offer is ‘perfect’ before you launch it will likely mean no one will ever see it.
Often as entrepreneurs, we can get stuck in analysis paralysis and overthinking when it comes to our lead magnets. “Is it interesting enough?” “Does it provide enough value”? “Is it something they’ll even want?”
Yes. Yes, it is. It’s all of those things, right now.
And if there are tweaks needed to make it even better? Your viewers will tell you! However, if you never put your freebie out into the world, you will never know.
Whether you’re making a movie or building a business, data is important to help you make what you’re giving your audience exactly what they want and need.
Launch ugly. Launch now. Do the thing!