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Starting in February, Google and Yahoo are cracking down – hard – on unwanted emails. “Google and Yahoo recently announced their plan to implement new email authentication and spam-prevention policies. Starting February 2024, the two major email providers will begin to block and aggressively filter incoming email traffic that doesn’t meet domain authentication and procedural… Read more: New Email Regulations: Don’t Be Canned Meat

Hi! I’m Sarah, my pronouns are she/her, and I’m a nerd. A newsletter nerd, a crochet nerd, and a nerd nerd.  Give me a newsletter about a crocheted Doctor Who blanket, and I’m in my happy place!  I also love my kids (I have 2). They are neurospicy, so life in my house is never… Read more: This is me.

We’ve all heard the term “in the zone”, right? Well, I want to tell you a little story about my husband, and how the right atmosphere can get you there. Yesterday he was at work, and really wanted a sandwich for lunch. The problem was that the Mall where the sandwich shop was located was… Read more: In The Zone…

They will come… I love this movie quote. It’s become synonymous in business with deciding to do something in faith, and knowing it will work. Faith is everything when doing something new in business! But here’s the thing; you also have to do the work! So now you’ve got your lead magnet in place. Your… Read more: If You Build It

Have you heard the term, “Launch Ugly”? Did you know that even movies are launched “ugly”? If you’ve ever purchased a DVD or Bluray, you might have noticed an “alternate ending” or “Directors Cut” in the special features. Do you know why? It’s because the people who make the movies send them out to be… Read more: Launch Ugly

I hate getting emails. Gasp! But you’re a newsletter specialist! It’s true. When I get up in the morning and my inbox is full of people who only want to sell me things, I just cringe. I’m busy yo; I ain’t got time for your shiz if you aren’t a friend of mine. You know… Read more: Email vs Newsletters