Starting in February, Google and Yahoo are cracking down – hard – on unwanted emails.
| “Google and Yahoo recently announced their plan to implement new email authentication and spam-prevention policies. Starting February 2024, the two major email providers will begin to block and aggressively filter incoming email traffic that doesn’t meet domain authentication and procedural requirements.” |
Sounds great right? Things like scams, spoofs, and third-party emailers are the bane of all our inboxes.
Here’s the thing; those of us who have legitimate email lists that we have lovingly built with permission from each and every subscriber could get hit with the dreaded s. p. a. m. label. If we don’t have our platforms set up correctly with technical initialisms like DKIM, DMARC, and SPF (no, not sunscreen!) before the new regulations come into effect, Google and Yahoo are going to think our newsletters are not credible.
(If this is already melting your brain, book a call with me; I got you!)
When I first started in business, I didn’t have a website, email platform, or any systems set up. I started my newsletter sending out everything from a Gmail address.
Once my list started to grow, I signed up with Mailerlite, continuing to send from the Gmail address.
That won’t work anymore.
The new regulations require your email to be authenticated in very specific ways, that not all email platforms require when you set them up.
If you have a newsletter, it’s vital you check to make sure you are properly authenticated, and that your Email Marketing Platform is following the unsubscribe regulations.
If all of this starts to melt your brain (you’re not alone), don’t worry; I got you!
If you need to check to see if your email is authenticated, or if you already know you need help getting it ready for the updates, I have reserved some space on my calendar to help get you ready.
Book a call with me right now, and let’s make sure all that goodness you are sharing with your people doesn’t end up mistaken for canned meat.
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